Promotional and marketing stickers

Marketing stickers are an amazingly cost-effective way promote your business, event, blog, or to get a point across.

One sticker in one great location can be seen by thousands of people – and the best thing is you aren’t being charged by how many people look at it or people clicking on it! We have put together 5 important points to think of when designing your sticker, to make the most of your marketing and promotional opportunities and maximise your reach.

1. What are you trying to do with your promotional sticker?

Content wise, you need to work out your priorities – are you trying to promote your brand, make band stickers, drive traffic to a website, or make a sale? For your marketing stickers to have the most impact you need to make sure your content is relevant and targeted to what you are trying to achieve.

2. Economy vs quality

Are you going to hand these out to everyone you see, or are you going to hand these out to selected influential people? If you are going to give them to everyone with a pulse, then presized stickers might be the best option – if you want these to end up on peoples’ apple MacBooks in Ponsonby then a quality custom designed Vinyl Die Cut Sticker/Decal is probably a good choice.

3. Spend Time (or a little money) making them look good

People are aware of good design. Here at customstickers.co.nz, we see a lot of great designs, and a lot of average ones as well. Your sticker doesn’t have to look like it should be in a High Fashion Magazine, but it should at the least be aesthetically pleasing and achieve its goals – IE BE EASY TO READ AND RECOGNISE!

If you suck at design, hire a designer! It represents your company or what you are trying to portray, so you should probably make a decent effort. Clip Art from MS word probably won’t cut it…There are plenty of custom shapes, options and styles to make your stickers stand out!

4. Stick Them Everywhere. And I mean EVERYWHERE

Our stickers and decals are designed to be stuck. So do it! Take a stack of them out with you when you walk the dog and let loose. If you have a laptop, put on one the lid, so that when you are in Ponsonby writing your novel at your local cafe, people will see it. If you have a cellphone, stick one on there. If you are making important calls about shares and the DPX index on Lambton Quay, people will see them.

Lampposts, Traffic lights mailboxes – wherever you have permission or don’t think that there will be a problem sticking them (maybe give the neighbours’ dog or the police car a miss) then put them up. Use your common sense here – you are all smart enough to read 4 paragraphs of this so you should be smart enough to choose where is OK to put up a sticker.

5. Everyone has seen a bumper sticker

And there is a reason for that. They work. Bumper stickers are the original form of marketing stickers, they have launched brands and turned large brands into corporate monsters. Stickers are something that people can hold and use, Google ads tend to be a bit harder to stick on your mates back when he’s not looking, or on your nana’s car…

Clear, concise information, as well as simple design means a win. And for a great price. No need to spend 10k on that NZ Herald ad when you can spend 1k on 1000 custom screen printed marketing stickers and paint the town with them.

Invest in the future

In short, stickers have and always will be a cost effective means to marketing and promoting your brand.

A while ago I read something along the lines of “a stickers life is measured in years, not days.” It struck a chord with us here – why advertise for the short term when you can invest in the future? Of course, we are a little biased, but who can blame us? Stickers are great.

Hit us up for a quote and start promoting your business/event/band/mum to the world.